Cycle is claiming that their product contains a high concentration of bacteria that are "dormant" at room temperature in water for a period of 2 years. I've worked with bacteria, and in my experience, this is a far-fetched claim. If this were possible, it would revolutionize the shipping and storage of bacteria for research and industrial applications - it hasn't happened! Even if they have found a way to keep the bacteria dormant, you have to wonder what kinds of chemicals are involved and whether you want them in your aquarium. Manufacturers of pet products can claim anything they want to AND not list any ingredients! Unlike products for humans, there is no gov't oversight to their claims.